How to write a industry outlook

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How to write a industry outlook

The strategies used by each competitor to achieve their objectives.

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A List of Competitors The analysis begins with a list of your company's competitors. Most of the time, such a list is comprised of what your company cconsiders to be its chief competitors.

However, there may be other companies that indirectly compete with yours, ones that offer products or services that are aiming for the same customer capital.

You will also want to include information on companies that may be entering your market in the coming year. Once you have compiled the list, you can highlight those companies that will be the greatest challenge.

Competitor Product Summary Analyze the competition's products and services in terms of features, value, and targets. How do your competitor's sell their wares? How do they market them? Customer satisfaction surveys conducted by the trade press can help you tremendously.

How do customers see your competition? Ask your sales force for information -- they can be your best source of information about your competitor's customers. It's likewise important to include information on how competitors distribute and advertise their products.

You will want to talk about product quality and, where possible, find out how they are staffed. Competitor Strengths and Weaknesses As you put together the list of competitor strengths and weaknesses, be objective. You'll do your company no good if you allow bias toward your own products and services to cloud your judgment.

Try to see the competition's products as though you were the competitor. What makes their products so great? If they are growing rapidly, what is it about their product or service that's promoting that growth?

You can find this information in a variety of ways. Certainly there are numerous Internet resources you can use -- the competitor's Web site is always a good start. The trade press is an invaluable resource, but don't do all your research through the Internet. Make some phone calls, talk to the journalists and consultants who are active in the industry.

These people are a lot easier to find than you'd think, and they are often happy to share facts and opinions with you. Competitor Strategies and Objectives Observe how your competitors market themselves through press releases and advertising.

Quarterly and annual reports reveal a great deal of information, too. But more than likely you'll have to do quite a lot of footwork to nail your competitors down. Interviews of journalists and consultants can be valuable.

You will have to go to many different sources to get a complete picture. What about your competitors' customers? Good sales people will know who they are and can help you get this sort of information. It takes practice and a little shrewdness on your part to piece together a complete picture of strategies and objectives.

Focus on the facts, be persistent, and trust your intuition to help you. Market Outlook What is the market for your company's product like now?

If so, then there are likely quite a few customers left to go around. If on the other hand the market is flat, then the competition for customers is likely to be fierce. Your company will find itself scrambling to win market share.

Is the market splintering -- is it breaking up into niches? The outlook portion of your analysis may seem like prognostication, but it's really a measure of trends.

By the time you've done most of your research, you'll have enough information to determine what the outlook really is. Writing a competitive analysis can be a challenging and interesting piece of work.

You'll learn a lot about your industry and in the process become a more valuable resource for your company or clients.How to Write a Business Plan: The Industry Section Once you have all this information, you’ll write this section of the business plan in the form of several short paragraphs.

(Remember, each of these paragraphs is a summary, not . industry outlook: us mortgage insurers: negative outlook As Figure 4 shows, 5net incurred mortgage losses for rated mortgage insurers rose from approximately $ billion in to $ billion in Oct 29,  · Industry analyses are useful in a variety of fields ranging from manufacturing to retail, and involve multiple factors including geographical area, industry outlook, regulatory environment and target audience.

By investigating and analyzing your competitors, you can determine the best strategies for achieving business success.4/4(7). Welcome , a New Year full of possibilities and opportunities! How’s the local real estate market performing? We wanted to take the opportunity to share a year end market update comparing to and a Real Estate Industry Outlook Report.

When writing a business plan, the Industry section is best organized as two parts: an overview of the industry and a summary of your business' position within the industry. Before writing this section of the business plan, use these questions to focus your research.

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How to write a industry outlook

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